Conference 2018 - Sonic.Taste : Designing sounds to enhance tasting experiences

Researcher in Multisensory Experiential Design, PhD in Psychology (KUL) and in Engineering Sciences (VUB), boutique consultant.

How can sound influence your taste?

Come on March 22 at this "Smells like STEAM spirit" opening lecture to taste chocolate in combination with different songs, to discover how your senses interact while enjoying food and to understand the science behind such multisensory experiments !

For this lecture, Felipe will summarise his R& D work, where he tests auditory solutions towards the improvement of the tasting experience. He will briefly summarise his research path, including some methods and results. He will also talk about 'The Sound of Chocolate', a project that he has co-developed in collaboration with the city of Brussels, where science, arts and gastronomy dialogued in order to propose a new way of experiencing Belgian chocolate, through music. This presentation will come along with demonstrations, where we will explore the importance of all of our senses, and particularly while we eat and drink: Come and eat some chocolate, while you senses do the rest!

Felipe Reinoso Carvalho is a researcher specialised in Multisensory Experiential Design. He has an interdisciplinary PhD degree in Psychology (KU Leuven), and in Engineering Sciences (Vrije Universiteit Brussel). He has on going R& D partnerships with Universidad de los Andes, the Brain & Cognition group at KU Leuven, the LIBR at KU Leuven, the Crossmodal research lab at Oxford University, the Center for Multisensory Marketing at BI Norway, the MIM Brussels, and with many other colleagues from around the globe. He also works as a boutique consultant at different levels and he collaborates with brands such as the city of Brussels, Bang & Olufsen, The Chocolate Line, The Brussels Beer Project, Brasserie de la Senne. Through people's behaviour, Felipe tries to better understand - and hopefully to improve - life experiences. He advocates for the usage of science, and for an appropriate understanding of technology, as means for a better future. In his work, he also encourages the employment of arts as a resource for the valorisation of innovation.